ATLANTA – The Atlanta Track Club is partnering with Volkswagen of America, Inc. for the VW Triple Peach, a program designed to improve the Atlanta running experience that features three of the city’s most beloved events: the AJC Peachtree Road Race (Thursday, July 4), the Atlanta Marathon or 10 Mile event (Sunday, October 27) and the Atlanta Half Marathon (Thursday, November 28).
The VW Triple Peach encourages participants to train and support each other through the 2013 Atlanta Track Club milestone events. Participants who sign up for the VW Triple Peach will receive discounted entry into the Atlanta Marathon or 10 Miler and the Atlanta Half Marathon, and those completing all three events will receive public recognition and a prize.
“The VW Triple Peach is a fun and exciting way to encourage participants to maintain a healthy and active lifestyle throughout the year,” said Tracey Russell, executive director of the Atlanta Track Club. “We’re pleased to have Volkswagen involved in this new program as we continue to promote health and fitness in the Atlanta community and beyond.”
“Volkswagen and Volkswagen owners have been associated with a healthy, active lifestyle as far back as those iconic images from the 60’s of surfboards strapped to the roof of the Volkswagen Beetle,” said Kevin Mayer, vice president marketing, Volkswagen of America, Inc. “Volkswagen is proud to team up with Atlanta Track Club for a cause embedded in the Volkswagen DNA, healthy living.”
Registration for the VW Triple Peach will open Monday, July 1 at atlantamarathon.org and atlantahalfmarathon.org. Peachtree participants will also be able to sign up for the program at the Peachtree Health and Fitness Expo on Tuesday, July 2 and Wednesday, July 3 at the Georgia World Congress Center. Discounted entry fees of $80 for the Atlanta Marathon 10 Miler and the Atlanta Half Marathon and $110 for the Atlanta Marathon and Atlanta Half Marathon will be offered to 2013 Peachtree participants at the Expo. The VW Triple Peach is limited to the first 2,500 entrants.
